Why do we link chocolate with Valentine's Day? Let's see what the experts say:
Elaine Sherman wrote "Chocolate is heavenly, mellow, sensual, deep, dark, sumptuous, gratifying, potent, dense, creamy, seductive, suggestive, rich, excessive, silky, smooth, luxurious, celestial. Chocolate is downfall, happiness, pleasure, love, ecstasy, fantasy … chocolate makes us wicked, guilty, sinful, healthy, chic, happy." What more could you want to say to your lover on Valentines Day? Even the scientific name for the tree from which chocolate is derived, Theobroma cacao, translated from Greek, means "food of the gods".
It isn't all about taste, it is also about chemistry. Chocolate contains mood altering chemicals, including seotonin (the brain's antidepressant and anti-anxiety substance) and endorphins (the pleasure chemicals). High levels of these chemicals have been linked to the experience of "falling in love." It is no wonder, then, that chocolate has been seen as a mood enhancer and an aphrodisiac for ages.
Debra Waterhouse, author of Why Women Need Chocolate, conducted a survey and found: 97% of women reported cravings, 68% of which are for chocolate, 50% would choose chocolate over sex, and 22% were more likely than men to choose chocolate as a mood elevator. These findings could easily be interpreted as a result of how chocolate makes us feel. I don't know why more women choose chocolate than men, for I am a man and I love chocolate.
With Valentine's Day just around the corner, it is time to check your chocolate resources. Women may crave chocolate and its effects more than men, but chemistry is chemistry. Why don't you and your valentine treat each other with some mood altering indulgence: Eat chocolate together!